Master of Science in Marketing and International Business

MIB2016

CultivatingInternational and Inter-disciplinary Talents for the Greater China
Masterof Science in Marketing and International Business Programme of Lingnan University

LingnanUniversity announced to launch its full-time "Master of Science Programmein Marketing and International Business", which is now open forapplication. The MScMIB aims to broaden the international perspective ofstudents and enhance their innovation capabilities so that they can capitalizeon business opportunities arising from the global marketplace.

Builtupon the foundation of liberal arts education, the MScMIB programme adoptssmall class teaching and applies experiential learning methods to improvestudents’ ability to fully understand the rapidly changing businessenvironment. With cutting edge content and conducive methods of teaching, theprogram can help students to advance their careers in marketing andinternational business.

TheMScMIB is a one-year full-time master programme. Applicants with a recognizedbachelor's degree, proven language proficiency, and some working experience arewelcome to apply. The unique features of the program include:

Comprehensive and Balanced Compulsory Courses: We provide solidtraining of background knowledge in Marketing and International Business, whichenables students to comprehend the challenges in business environment, andidentify the product/market opportunities (Mind-set).


State-of-art Electives Courses: Students canlearn about new topics including e-commerce and social media marketing,financial services marketing, globalization and financial market development,which equip students with the state-of-art skills sets for global business andmanagement (Skill-set).


Year-long (for Two-semester) Consulting Projects: We offer students with hands-on experience in a real-business setting whenstudents work on projects sponsored by well-known business organizations andprofessional firms (Action-learningfor practical experience).


Professional Development Activities Series: We provide numerous outside-classroom networking and personal developmentopportunities (involvingcompany visits, training programs in building professional image, teamworkskills and leadership) so as to familiarize students with thebusiness environment of Hong Kong.

MIB2016

The 2014-15 graduate statistics is available now: more than half graduates find a job instantly. Some of them find a senior position in the international firms and others are working in the banking industry now. Either management or professional job would be suitable for students graduated from MIB department Lingnan U.
It is worth paying attention to this promising programme which is preparing to receive your applcation now.

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MIB2016

Applicants should hold a relevant bachelor's degree with first or second class honours awarded by a tertiary education institution recognized for this purpose by the University*; or have obtained an equivalent qualification; or have provided satisfactory evidence of academic and professional attainment. The equivalence of academic and professional qualification will be considered on a case-by-case basis. Applicants with some working experience will be preferred. *Applicants with a bachelor's degree and who have studied Economics, Information Systems Management, and Statistics at University level are considered business-related degree holders. Applicants with a non-business first degree, and those without a course in Marketing or Economics have to complete a pre-entry bridging course prior to the start of the MScMIB programme. What

MIB2016

As teaching will be mainly conducted in English, candidates are also required to demonstrate their proficiency in English. They should attain a minimum score of 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test) in the Test of English as a Foreign Language (TOEFL), a band score of 6.5 or above in the International English Language Testing System (IELTS), or a score of 450 in the College English Test (CET) Band 6, or an equivalent score in a recognized test, or an equivalent qualification to prove his/her language proficiency which will be considered on a case-by-case basis**.

MIB2016

Applicants should hold a relevant bachelor's degree with first or second class honours awarded by a tertiary education institution recognized for this purpose by the University*; or have obtained an equivalent qualification; or have provided satisfactory evidence of academic and professional attainment. The equivalence of academic and professional qualification will be considered on a case-by-case basis. Applicants with some working experience will be preferred. *Applicants with a bachelor's degree and who have studied Economics, Information Systems Management, and Statistics at University level are considered business-related degree holders. Applicants with a non-business first degree, and those without a course in Marketing or Economics have to complete a pre-entry bridging course prior to the start of the MScMIB programme.