美国网课代修-Essay市场营销论文

竹尾巴棍

What Branding Looks Like Today
The definition of Branding includes a name and the image by advertising and marketing. A brand must establish a group of loyal consumers. Therefore, a good branding should have two basic elements which are good advertising and good marketing.
此文章是paperpal代修网课的一篇essay案例。品牌的定义包括广告和营销的名称和形象。品牌必须建立一群忠诚的消费者。因此，一个好的品牌应该有两个基本要素，即良好的广告和良好的营销。
Media is a very important tool of advertising. In modern life, Internet is everywhere. If people are consumers, most of them will touch the devices of internet every day. In OMMA award finalists in 2016, the VOCO Creative is named by OMMA. VOCO create a campaign with Earth Balance in order to show vegans delicious food pictures. And in the internet, these pictures got lots of attention. The article MEDIA 2015states: “there are two core spectrums- Attention and Access.”(p4) So a good Branding must pay more attention to the social media environment and located the consumers accurately. VOCO used the pictures for vegans with attractive foods. And the consumers can be divided into four categories: Tons of Twitters, portal of me, media buffet and traditional new media. (Media 2015) As branding builder, which kinds of consumers they are belong to influences the strategies which the branding builder uses it effectively. Vegans belong toportal of me, because they don’t accept all information in food field. They don’t eat meat, so they know the value of data (p6, MEDIA 2015) The branding builder must knowing their consumers well before he or she use Media as an advertising tool. Media becomes more and more important position in advertising stage. Burger King used an Internet game which was called Subservient Chicken. After that, large numbers of consumer went into Burger King. There is no doubt that Media can enlighten consumers if the companies can analysis the consumer accurately. Its power of calling and influence beyond imagination.

媒体是一个非常重要的广告工具。在现代生活中，互联网无处不在。如果人们是消费者，他们中的大多数人每天都会触摸互联网设备。在OMMA 2016年入围决赛中，VOCO Creative以OMMA命名。 VOCO用Earth Balance创建一个活动，以向素食主义者展示美味的食物图片。在互联网上，这些图片得到了很多关注。文章MEDIA 2015陈述：“有两个核心频谱 - 注意和访问。”（第4页）因此，良好的品牌必须更加关注社交媒体环境并准确定位消费者。 VOCO使用照片为素食主义者提供有吸引力的食物。消费者可以分为四类：Tons of Twitters，门户网站，媒体自助餐和传统新媒体。 （Media 2015）作为品牌建设者，他们所属的消费者会影响品牌建设者有效使用它的策略。素食主义者属于我的门户，因为他们不接受食品领域的所有信息。他们不吃肉，所以他们知道数据的价值（p6，MEDIA 2015）品牌建设者在使用Media作为广告工具之前必须了解他们的消费者。媒体在广告阶段变得越来越重要。汉堡王使用了一种名为Subservient Chicken的网络游戏。在那之后，大量的消费者进入了汉堡王。毫无疑问，如果公司能够准确地分析消费者，媒体可以启发消费者。它的召唤和影响力超乎想象。